Log in to Tax Notebook nowPublic Relations Services
To stay competitive and relative in today’s market, professionals must be in front of the public eye providing thought leadership, responding to key issues, and offering expert opinion and analysis. A well thought out public relations plan is an ideal way for businesses to raise their visibility, increase brand awareness, capture market share, support marketing and sales functions, and ultimately raise corporate value.
PR is considered the most objective of all marketing vehicles. Clients define results as a steady, consistent flow of outstanding, on-target, on-message media coverage. The cornerstone of Andersen’s service is a comprehensive and prioritized media program that promotes your story to all appropriate and agreed-upon print, broadcast and online media, from industry verticals to key trade press to major regional and national business outlets. We are proactively and creatively pitching your story to reporters every day.
We work with clients to develop newsworthy stories, craft key messages and shape article ideas to generate media coverage that speaks directly to your target audience and markets. Andersen’s services include strategic media planning, press release development, reporter introductions, proactive pitching strategies, by-lined article development and placement, editorial calendar coordination, speaker placement and custom event management. Specialized niche services for law firms include litigation support outreach for plaintiff and defense counsel via print, broadcast and online media.
Public Relations Capabilities
- Press release development
- Reporter introductions
- Story idea development and pitching strategies
- News and expert sourcing bureau
- Litigation support services
- Bylined article development and placement
- Editorial calendar management
- Speaker placement
- Custom event management
- Website strategic planning services
Related Information
Practice Group Leaders
Ted Grafe
(707) 524-6523 - Phone
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