Log in to Tax Notebook nowNew Venture for Andersen & Company LLP
Firm Launches Public Relations Services Practice
SANTA ROSA, Calif., January 28, 2008 – Andersen & Company LLP, a leading provider of business consulting and accounting services for more than 27 years in the North Bay, announces the launch of a Public Relations Services Practice Group. The practice is focused on providing strategic communications and media services to businesses within the professional services, banking, construction and real estate, and technology sectors. Led by Ted Grafe, a specialist in media relations, market research, speaker placement and custom event management, the practice adds yet another layer of expertise to the firm's robust business advisory services. The firm has three strategic locations including San Francisco's One Maritime Plaza and historic downtown Petaluma.
"The North Bay market is severely lacking in specialized corporate public relations and marketing services," said Grafe. "To stay competitive and relative in today's market, professionals must be in front of the public eye providing thought leadership, responding to key issues, and offering expert opinion and analysis. A well thought out public relations plan is an ideal way to raise visibility, build name recognition and increase awareness of the business challenges facing your industry and clientele."
Grafe has an inherent passion for developing newsworthy stories, crafting key messages, shaping and pitching ideas to generate media coverage that speaks directly to the business to business market. The firm's public relations services include strategic media planning and outreach, reporter roundtables, proactive pitching strategies, article development and placement, editorial calendar coordination and custom event management. Specialized niche services for law firms include litigation support outreach for plaintiff and defense counsel via print, broadcast and online media.
"Clients are demanding media services to support marketing and sales functions, recruiting efforts, increase brand awareness, market visibility, revenue generation and ultimately corporate value," said Ken Dansie, partner and business advisory services practice group leader. "By launching a public relations practice group, Andersen & Company is positioned to truly provide a full circle of business advisory services to assist our clients in managing their marketing and sales efforts as well as their bottom lines."
Grafe will remain the firm's director of business development and marketing. He joined Andersen & Company LLP from a national public relations agency based in San Francisco, where he spearheaded the media bureau for law firms, accounting firms, commercial real estate brokerages and financial services companies. Grafe also has a wealth of agency side experience servicing high-technology companies throughout the Silicon Valley. Overall, he brings nearly ten years experience creating effective communications campaigns for clients nationally. He is member of Leadership Santa Rosa Class XXIV, North Bay's Giving Before Receiving (GBR) and the Sonoma County Bar Association. He earned a bachelors degree in journalism and public relations from the University of Oregon in Eugene (1999).
Contact:
Ted Grafe
Andersen & Company LLP
Phone: 707.524.6523
James A. Andersen
Andersen & Company LLP
Phone: 707.544.4078
